Join our free ‘Meet the Experts: Branding, Marketing and PR’ event on Thursday 22nd May, at The Food WorksSW, our one-of-a-kind innovation centre in Weston-super-Mare. It’s open to all UK-based food and drink businesses and will run from 10.30am - 1.30pm.
This event is designed for small and medium-sized enterprises (SMEs) in the food and drink sector and will focus on how to cut through and get brands noticed in a crowded market, and how to protect a brand’s intellectual property.
Attendees will gain valuable insights from industry specialists Mark Girvan, Creative Partner at Buddy Creative, Photographer and Video Content Creator Becky Craven, RAW PR’s Co-Director Hayley Reynolds and Account Manager Harry Hook and Thomas Chartres-Moore, Head of the Intellectual Property, Data Protection and Technology team at leading South West law firm, Stephens Scown LLP.
Ideas with bite - Buddy Creative’s Mark will be talking about what it takes to create and build a successful brand identity in today's highly competitive and noisy marketplace.
Becky Craven is a professional photographer and video content creator who helps entrepreneurs build their brands, grow their social media following and achieve profitability. With a Master's degree in Photography and a CIM Marketing certificate, she blends creative expertise with business strategy. She has collaborated with global brands like Nestlé, BBC and Virgin Holidays, as well as boutique national brands in hospitality, food & drink and interiors. As a speaker and educator, she simplifies photography and marketing, making high-quality content accessible. Becky's talk, Why Use A Thousand Words When A Single Picture Will Sell It, explores how businesses can leverage three layers of visual storytelling, including hero shots, authentic daily content and user-generated content, to capture your brand and drive success in 2025.
RAW PR is a leading food, drink and lifestyle PR agency working with global and regional brands within the UK. PR specialists Hayley Reynolds and Harry Hook will focus on how to create PR campaigns that get people reading and talking about your brand, show how content can bring your brand narrative to life across print, digital platforms and social media, and why influencers should be a key part of your brand communications.
Thatchers Cider Company made headline news in a recent high profile trade mark infringement case win against supermarket giant Aldi. Thomas Chartres-Moore, Head of Intellectual Property and Data Protection at Stephens Scown LLP and lead partner advising Thatchers in the case, will be sharing his knowledge of standing up to copycat cheaper products that hop on the coattails of the innovation and investment food and drink producers have put into their products.
Attendees will have the opportunity to network with like-minded businesses on arrival as well as have the option to tour the centre’s facilities afterwards.
Agenda
10:30 - Arrival - coffee/tea/pastries/time to network
10:45 - Mark Girvan of Buddy Creative
11:15 - Becky Craven
11:45 - 15 minute break
12:00 - Hayley Reynolds and Harry Hook of RAW PR
12:30 - Thomas Chartres-Moore of Stephens Scown
13:00 - Optional tour of the centre’s facilities, including new photography suite
13:30 - Finish