What will we cover?
Considering selling through retail? Want to sell into a supermarket? Independent retail your aim? Wholesale the best route for your products?
From messaging to pitching, to understanding what a buyer is looking for, to identifying your best route and opportunity, this workshop will cover all the retail options and include an opportunity for a 1-1 clinic for those specific queries and help you on your way.
Guest speakers Matt Trigg and Marcus Carter will offer their experiences as buyers for supermarkets, independent retailers and wholesalers to guide you through how it all works. There will also be slots available to speak to them on a 1-1 basis.
Navigating what seems the holy grail of production for many can be scary, complicated, time consuming, frustrating and confidence sapping. This workshop will provide tips, advice and know how to improve your chances of gaining the interest from a buyer, understanding their interests so that you are tuned into how and what to say to get your pitch on message so you get that order. Top tips and what not do do will help you on your way. For those awkward questions there will be the chance for 1-1s with the speakers if required.
About our speakers
Matt Trigg and Associates - Matt has worked as a brand activation specialist across retail, wholesale and food service. With 20 years retail experience working within buying teams for Asda and Morrisons. Since 2017 has mentored and supported 100s of businesses develop and launch products into retail and food service.
Artisan Food Club, Marcus Carter - Marcus has worked for many years in food and drink in his family business, as a producer and as facilitator between producers and independent retailers across the country. Currently running the Artisan Food Club which acts a wholesaler working with small producers and independent retailers. This involves working with deli’s, farm shops and retailers to find regional and artisan foods, also working with producers wanting to sell their products through retail and online helping them to understand what is involved in the process.
Important information - This event is a live event at The FoodWorksSW. Tickets must be pre-booked. Refreshments will be provided